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100 Blog Posts! And What We've Learned From It

This is our 100th blog post! That is quite a milestone. When we first started publishing a blog (originally under the domain name “icanbefound.com”), we posted maybe an average of once every two weeks. We just couldn’t get it going. It was only a few...

Case Studies that Highlight the Importance of Landing Page Design

We recently came upon a web site with some interesting content: http://www.marketingexperiments.com. This site runs experiments to find marketing techniques that work well. The following...

Copywriters to Study to Improve Your Marketing

Today we thought we would tell you about some people whose work you need to seek out and study. Copywriting is possibly the single most valuable skill you can develop to be successful in our marketing, and the following list is just a few of the all-time greats whom...

Low Cost Ways to Integrate TV Advertising into Your Marketing Mix

We’re diverging slightly today from our normal course. We’re all about Internet marketing here at Work Media world headquarters. But we’re not just Internet geeks…we’re marketers. We have spent a lot of time studying all forms of...

New Online Advertising Methods We're Looking At

We thought we would take the time today to talk about some online advertising methods we are either already doing or are thinking about implementing.We are working with a mortgage lead generation business that is using Google video ads. We are running the ads on news...

Google AdWords – How to Know What Times of Day Your Campaign is Most Effective

Knowing what hours of the day your pay-per-click ads are running and when in the day you are generating the most clicks is very useful information to know. For instance, it may be the case that your ads are not running at all part of the day because your budget is...