May 27, 2008 | link research, linking, linking campaign, search engine optimization, SEO, social bookmarking, social media
I (Jerry) have been heavy, heavy into article marketing this year. It has become my personal favorite way of increasing link count. However, I am beginning to experience what I believe may be some resistance on the part of Google to rank sites with a large number of...
May 22, 2008 | advertising, paid search, pay per click firm, pay per click management, pay-per-click, PPC, search engine marketing, sem, SEO, web site marketing
These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...
May 16, 2008 | internet marketing, pay per click management, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...
May 14, 2008 | keywords, search engine marketing, search engine optimization, search engine rankings, sem, SEO
If you are thinking of working with a search engine optimization company and they tell you they can have your site ranked on the first page of Google within a week…you need to step back and ask yourself what you are really getting. Yes, it is probably possible...
May 6, 2008 | google, internet marketing, Microsoft, Yahoo
We have been hard at work for weeks now on a couple of projects that are taking way longer than expected to complete…but that’s just life, I guess. We are currently finishing up our newest book, tentatively titled something like “Winning the Pay per...
