Apr 24, 2008 | internet marketing, landing page, paid search, pay-per-click, PPC, search engine marketing, sem
The topic of today’s post may seem obvious. I mean, who wouldn’t make sure their landing pages work before launching a pay per click campaign? Well, we do make the assumption that you would test your pages before launching the campaign…but what about...
Apr 21, 2008 | article marketing, internet marketing, keyword research, linking, linking campaign, search engine optimization, SEO
Get used to being known as a keyword rather than a name. If you’re trying to generate search engine rankings, at least. For example, which of the following would make a better signature for an article or blog post response?www.franks.com – Jackson’s...
Apr 17, 2008 | article marketing, article writing, articles, linking, linking campaign, search engine optimization, search engine rankings
Recently, I responded to a question on LinkedIn (or it could have been Yahoo!) where someone had asked the best way to promote a web site if all you had was $100 per month and a few hours of time. I thought it was an interesting question, but one that I felt I had a...
Apr 14, 2008 | bid management, Kelly formula, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Today we’re going deep. We’re going to examine a mathematical equation created years ago by a guy named J. L. Kelly. Kelly was a brilliant man who devised a formula that is so rudimentary, yet so critical, it is the foundation for many systems in the world...
Apr 10, 2008 | blog, blog marketing, Blogger, Blogging, blogging advice, blogging service, google, internet marketing
Google has been working on some new features of the Blogger blogging platform which are really cool. To try them out, you just need a Blogger account. Then, rather than logging into blogger.com like you normally do, you log into draft.blogger.com. The new features...
