Oct 31, 2007 | advertising, Facebook, internet marketing, paid search, pay-per-click, PPC, sponsored search, web marketing, web site marketing
Facebook has just released a new advertising platform called Flyers Pro ads intended specifically for serving targeted ads to Facebook users. Rather than serving ads based on keywords, like search ads, the ads are served based on user profiles. For example, you can...
Oct 29, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web marketing, web site marketing
My brother/partner and I had a good laugh the other day. We’re based in Nashville, and let’s face it – people around here have their own unique take on the English language. We are working on a new design for the Work Media web site, and Chris...
Oct 26, 2007 | content, content creation, internet marketing, search engine marketing, search engine optimization, search marketing, SEO, web marketing, web site marketing
We’re still amazed at the number of times we get contacted about optimizing a BRAND NEW web site that is lousy from an optimization standpoint. Usually the problem is that the site is constructed in such a way that it is very difficult to get any optimized...
Oct 24, 2007 | internet marketing, search engine optimization, search marketing, SEO, social bookmarking, social media, web marketing, web site marketing
For one of our clients we are currently promoting, we are doing a lot of linking – pretty standard stuff for a search engine optimization campaign. As part of this process, we are doing a fair amount of social bookmarking of our client’s web pages. We...
Oct 22, 2007 | google, internet marketing, search engine marketing, search marketing, sitemap, web marketing, web site marketing
If you don’t currently have a Google WebMaster account that you use to submit XML sitemap files to Google, get one! The URL is: https://www.google.com/webmasters/tools/siteoverviewThis allows you to directly tell Google about the structure and indexable content...
Oct 18, 2007 | ad writing, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
We are perplexed by how mysterious Google tends to make things. Certainly, the company does everything it can to hide the intricacies of its search algorithms so as to disallow anyone taking advantage of it for artificial gains in search rankings. Fair enough. But...
Oct 16, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web site marketing
We’re big on gaining as much Google “shelf space” as possible. In other words, for any particular keyword we are targeting, we want to have a paid search listing on the search results page as well as at least one natural search ranking. We think it...
Oct 11, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, Quality Score, search engine marketing, search marketing, web marketing, web site marketing
We don’t do a whole lot of complaining in this blog. We like to stay on the positive side. But Google is really getting on our nerves with its keyword “Quality Score”. A representative from Google described Quality Score thusly:”Quality Score...
Oct 10, 2007 | blog, Blogging, blogging advice, business planning, internet marketing
Jerry Work here. I have no idea what to write about today. I’m not feeling very inspired. I have not had very much time the last few days to work on the AdWords management application, so there’s not much to talk about with that. I was up ALL night Monday...
Oct 8, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing
Today we will continue with our series of posts chronicling the development of our proprietary Google AdWords management application.One thing that’s a little unwieldy about using the Google AdWords API via its various Web Services is that every time a Web...
