Apr 23, 2007 | internet marketing
Jerry Work here again. This weekend we succesfully produced the newest member of our family, Elizabeth Skyler Work, born 6:03PM Friday evening, weighing in at a healthy 7 pounds, 7 ounces, and 20.5 inches. Here is a picture of our family – my wife, Wendi, my...
Apr 19, 2007 | internet marketing
Jerry Work here. These are exciting days around the Work Media headquarters. We have begun a search engine marketing consulting assignment for Bentley Systems, a CAD software company based in Philadelphia that is one of the most respected companies in the industry....
Apr 18, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...
Apr 17, 2007 | advertising, conversion strategy, marketing, search marketing, TV advertising, web marketing
You need to think of all of your marketing efforts as an integrated campaign – TV, radio, print, search, online content networks…it all needs to support one another, and it all needs to be tightly focused on achieving some kind of objective.Now that video...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
Apr 12, 2007 | content, content creation, internet marketing, ma.gnolia.com, marketing, social bookmarking, social media
Ma.gnolia is a very nicely designed social bookmarking site that is easy to use. It has a Google Page Rank of 7, so it can be a nice boost to your site to acquire links from it.To sign up:1. Visit http://ma.gnolia.com.2. Click the Join button on the top menu. The URL...
Apr 11, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing, web marketing, web site marketing
This is our 100th blog post! That is quite a milestone. When we first started publishing a blog (originally under the domain name “icanbefound.com”), we posted maybe an average of once every two weeks. We just couldn’t get it going. It was only a few...
Apr 10, 2007 | internet marketing, landing page, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
We recently came upon a web site with some interesting content: http://www.marketingexperiments.com. This site runs experiments to find marketing techniques that work well. The following...
Apr 6, 2007 | advertising, copywriting, internet marketing, marketing, web marketing, web site marketing
Today we thought we would tell you about some people whose work you need to seek out and study. Copywriting is possibly the single most valuable skill you can develop to be successful in our marketing, and the following list is just a few of the all-time greats whom...
Apr 4, 2007 | ad writing, advertising, copywriting, email marketing, internet marketing, marketing
An email I got this morning reminded me of a couple of good Internet marketing principles, so I thought I would talk about it.Not too long ago, I owned an old Dodge Ram truck. I bought a part for it that I had not been able to find from a web site called...
