May 27, 2008 | link research, linking, linking campaign, search engine optimization, SEO, social bookmarking, social media
I (Jerry) have been heavy, heavy into article marketing this year. It has become my personal favorite way of increasing link count. However, I am beginning to experience what I believe may be some resistance on the part of Google to rank sites with a large number of...
May 22, 2008 | advertising, paid search, pay per click firm, pay per click management, pay-per-click, PPC, search engine marketing, sem, SEO, web site marketing
These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...
May 16, 2008 | internet marketing, pay per click management, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...
May 14, 2008 | keywords, search engine marketing, search engine optimization, search engine rankings, sem, SEO
If you are thinking of working with a search engine optimization company and they tell you they can have your site ranked on the first page of Google within a week…you need to step back and ask yourself what you are really getting. Yes, it is probably possible...
May 6, 2008 | google, internet marketing, Microsoft, Yahoo
We have been hard at work for weeks now on a couple of projects that are taking way longer than expected to complete…but that’s just life, I guess. We are currently finishing up our newest book, tentatively titled something like “Winning the Pay per...
Apr 24, 2008 | internet marketing, landing page, paid search, pay-per-click, PPC, search engine marketing, sem
The topic of today’s post may seem obvious. I mean, who wouldn’t make sure their landing pages work before launching a pay per click campaign? Well, we do make the assumption that you would test your pages before launching the campaign…but what about...
Apr 21, 2008 | article marketing, internet marketing, keyword research, linking, linking campaign, search engine optimization, SEO
Get used to being known as a keyword rather than a name. If you’re trying to generate search engine rankings, at least. For example, which of the following would make a better signature for an article or blog post response?www.franks.com – Jackson’s...
Apr 17, 2008 | article marketing, article writing, articles, linking, linking campaign, search engine optimization, search engine rankings
Recently, I responded to a question on LinkedIn (or it could have been Yahoo!) where someone had asked the best way to promote a web site if all you had was $100 per month and a few hours of time. I thought it was an interesting question, but one that I felt I had a...
Apr 14, 2008 | bid management, Kelly formula, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Today we’re going deep. We’re going to examine a mathematical equation created years ago by a guy named J. L. Kelly. Kelly was a brilliant man who devised a formula that is so rudimentary, yet so critical, it is the foundation for many systems in the world...
Apr 10, 2008 | blog, blog marketing, Blogger, Blogging, blogging advice, blogging service, google, internet marketing
Google has been working on some new features of the Blogger blogging platform which are really cool. To try them out, you just need a Blogger account. Then, rather than logging into blogger.com like you normally do, you log into draft.blogger.com. The new features...
